Digital Marketing / Internet marketing / Online Marketing are one of the most used terms of this marketplace today. However, it is sadly just a several jargon for most of individuals who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it is essential for today’s business specific person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing will be just marketing of your items onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is this method. That is what Online marketing is definitely. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all promoting platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing other than social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. This is often a way to get higher rankings previously search results on the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it assists stand out on the list of sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these so as support keep reminding them concerning their visit to managing costs.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for an incredible digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771